Antarctica2 was a groundbreaking expedition to the South Pole, retracing Sir Edmund Hillary’s historic 1958 journey by tractor. Massey Ferguson entrusted our agency with creating an interactive website that captured the essence of the mission, showcasing product information and delivering video updates from the South Pole!

Project

Massey Ferguson

Role

Digital Designer

Responsibilities

Design and Creative Direction

UX/UI Design

Stakeholder Management

Brand Advocacy

Performance Optimisation

Quality Assurance

Timeline

2014