I led the design of the Innovation Lab website as part of the high-profile 'It’s Good to Be Bad' advertising campaign, aimed at rejuvenating the Jaguar brand. Collaborating with a diverse group of stakeholders, I delivered a responsive, high-impact campaign website that reached a global audience. The site was shortlisted on Awwwards in April 2014.

Project

Jaguar Land-Rover

Role

Senior Digital Designer

Responsibilities

Design and Creative Direction

UX/UI Design

Stakeholder Management

Brand Advocacy

Performance Optimisation

Quality Assurance

Timeline

2014