Mercedes-Benz Apps

Reimagining Automotive Brochures

Played a key role in designing Mercedes-Benz’s first-ever digital brochures, leading the transition from traditional print to an innovative iOS app experience. This project marked the brand's evolution into the digital era, offering customers an engaging and interactive way to explore vehicles like never before.

Project

Mercedes-Benz

Role

Digital Designer

Responsibilities

Design and Creative Direction

UX/UI Design

Interaction Design

Motion Design

Brand Advocacy

Storyboarding

Quality Assurance

Timeline

2011

Interactive Product Configurator

Developed an interactive configurator used both by clients and sales teams in Mercedes-Benz showrooms, providing a seamless tool to help customers personalize and configure their ideal vehicle.

Experience Design

Designed and delivered immersive interactive experiences, enabling users to engage with the app and explore advanced vehicle features, such as lane assist, in an intuitive and engaging way.

Rich Media

Storyboarded and edited a high-impact video that highlighted the advanced collision prevention features of the new B-Class, effectively demonstrating its cutting-edge safety technology.